Press: 20 Minuten Newspaper
Hype smartphone company opens store in Switzerland –Xiaomi’s second flagship store in Europe is to be built in the Glattzentrum. The cell phone supplier is traded as a possible successor to Huawei.
//Words About
Minotrade
Who we are
At minotrade we have a strong culture driven by tech enthusiasts. Since 2015, our strong values have guided how we operate and interact with our customers, suppliers and with each other. We believe that earning your trust is a privilege and doing the right thing is always the best course of action. Our Core Values and company policies reflect our commitment to doing business with integrity. We are doing business ethically around the world. minotrade is an important player in the modern distribution in the Technical Consumer Goods sector. Reliability, speed and a wide choice is the company main strength, which boasts really efficient and widespread distribution and logistics processes.
Vision
Making quality technology accessible to everyone.
Mission
We believe in innovation! minotrade AG aims at becoming the most well-known and recognised intermediary in the next few years, with which to operate the distribution of the premium brands in the sector in the coming years.
Values
Integrity: We mean what we say, we respect others and we do business the right way.
Empathy: We listen and see the world through the eyes of the customer.
Collaboration: With each other, our customers and our suppliers, we put our heads together to get the job done in a perfect way.
Our culture
We believe in an inclusive corporate culture with respect for each other based on experience and values, and we take a pragmatic view of life. At minotrade, everyone contributes to developing our business, our culture and our goals. All of this is because we want to help our customers to stay in the forefront. Together, we will build a pragmatic culture full of ideas, talent and drive, and the ambition to constantly develop.
NUMBERS
0
Customers
0
Brands
0
Export countries
0
RedBull/day
Timeline //
Our History
minotrade AG was established in Pfäffikon SZ, Switzerland in 2015. In 2018 we introduced many new Chinese brands to the Swiss market. We are a pioneer within retail and have a particular heritage for consumer electronics and gaming products. In 2019 we started a new chapter in opening the first Mi Flagship Store in Zurich.
2023
01. -
become the official EcoFlow distribution partner for Switzerland
2022
02. -
In the course of growth expansion through own sales structure.
2021
03. -
Expansion of the IT infrastructure (EDI)
2020
04. -
Moving the logistics from Freienbach SZ to Aarau and building the new distribution center with a total of 2000m2
2019
05. -
Opening the first Mi Flaghsip Store in Zurich
2018
06. -
Opening IPO in Shenzhen, China
2018
07. -
Starting to import Chinese Brands such as Xiaomi, Roborock and Roidmi
2017
08. -
Expanding the business in the Middle East
2015
09. -
Established in Pfäffikon SZ, Switzerland
Brands
We have chosen the best brands of all worlds to our limitless brand portfolio. Feel free to browse through our brands or choose your prefered product category below.
Our Portfolio// Business
Our Business
We have divided our operations into two business segments, based on customer category. We help customers in the B2B and B2C segments both through the online platform and through relationship and consultative selling.
Ready for collaboration?
Jobs @ minotrade
CAREER
Jobs
At minotrade, we are passionate about and believe in technology and the possibilities it offer. But we know that technology alone does not create value. There is always a need for people with knowledge, who can understand needs and offer the solutions that genuinely provide benefits.